UTM Link Builder for Campaign URLs

How to use it

1. Paste the page address into Page address. A question mark part or a # part already in it is kept.
2. Choose a Preset for a common channel, or type Source (utm_source), Medium (utm_medium) and Campaign (utm_campaign) yourself.
3. Fill in Term (utm_term), Content (utm_content) or Campaign ID (utm_id) only when the campaign needs them. An empty field adds nothing.
4. Copy the tagged link. For many pages, paste one address per line into Several addresses, one per line, then use Download on the tagged list.

How the tagged link is built

A campaign link is the page address with campaign parameters added to the end of its query. Google's help describes URL builders as a way to collect campaign data with custom URLs.

The tool follows these rules every time:

• The parameters already in the address keep their order and their values.
• A utm_ parameter you fill in replaces the parameter of the same name in the address, so it never appears twice.
• The utm_ parameters are written in the order source, medium, campaign, term, content, ID.
• Values are percent-encoded: a space becomes %20, and a &, a # or another special character cannot break the link.
• The part after # stays at the very end of the link.

What the parameters mean

Google's help page describes utm_source as the advertiser, site or publication that sends the traffic, utm_medium as the channel type (for example cpc or email), utm_campaign as the campaign name, utm_term as a paid search keyword and utm_content as a way to tell links in the same ad apart. utm_id is the campaign ID, used to identify a specific campaign or promotion.

Google advises that you always use utm_source, utm_medium and utm_campaign when you add parameters to a URL. utm_term and utm_content are optional.

What the tool does not check

• Whether the page exists, redirects or works. The tool reads only the text you type.
• Whether the names match the ones in your reports. Google says that parameter values are case sensitive, so keep one spelling for each source, medium and campaign.
• How the campaign appears in your reports. Open the tagged link in a browser before you publish it.

Frequently asked questions